Powered by
October 16, 2025 – San Francisco, CA – Sima Labs today announced the seamless integration of SimaBit, its breakthrough AI-processing engine for bandwidth reduction, into Dolby Hybrik, one of the industry's widely used VOD transcoding platforms. This milestone marks Sima Labs’ first production transcoder partnership and makes SimaBit immediately available for client deployment through Dolby Hybrik
A New Standard for Video Efficiency
Dolby Hybrik customers can now enable SimaBit with a seamless integration, optimizing professional video workflows without disruption. The solution introduces an AI-powered pre-processing engine that sits ahead of the encoding step, delivering real-time processing and extreme efficiency. SimaBit works seamlessly with all major codecs (H.264, HEVC, AV1) as well as custom encoders, delivering exceptional results across all types of video content.
Flexible Performance Options
SimaBit is available through a simple SDK configuration within Hybrik. Customers can customize configurations within their transcode instances, ensuring the right balance between quality, speed, and cost.
Industry Impact
“This integration empowers our customers with greater cost efficiency and flexibility in their video workflows through Dolby Hybrik. By enabling SimaBit within Hybrik, teams can reduce bandwidth costs while maintaining the highest levels of visual quality."
- Gabe Russell at Dolby Laboratories-
Availability
The SimaBit integration is now available to all Dolby Hybrik customers. Teams can enable the feature immediately within their existing workflows with no additional infrastructure requirements.
Contact us to get started with Founders support:
rushaan@simalabs.ai
For more information about SimaBit and to schedule a demonstration, visit:
www.simalabs.ai
Media Contact
Co-Founder / CEO
Rushaan Mahajan
rushaan@simalabs.ai
About Sima Labs
Sima Labs is enhancing video delivery pipelines with AI-powered optimization solutions. Its flagship product, SimaBit, reduces bandwidth by 25–35% while enhancing visual quality for streaming platforms, CDNs, and content providers.
About Dolby Hybrik
Dolby Hybrik is a leading cloud media processing service trusted by top streaming platforms worldwide for transcoding, quality control, and workflow automation.
